domingo, junio 18, 2006

Content crisis in digital media

There are crisis times in the industry of digital media. The creation of multiple platforms in middle nineties translated in a multiplication of channels, but a decade later we must ask ourseleves if this increasing also translated into better contents.
Before giving our opinion and arguments about the content development brought by digitalization, we should stop in the next idea: we're not talking about a business but an industry. And calling media industry means a lot about the aims of new old media.
Great tycoons control an enormous number of radios, TV channels, editorials and mastheads. So, it ain't rare when those same gurus go out further from their "frontiers" to take their tentacles into new markets and, by the way, get fatter their current accounts. This is, for example, the case of the Australian Rupert Murdoch.
However, any technology needs to have economical effects some conditions: it must give origin to a group of new products and services, it must reduce costs and must generate big industrial interests based in profits and competitive advantages.
All this, united with acceleration process suffered by technologic development, over all in audio-visual sector, translates, in the same way, into a no precedent evolution in communications industry.
But we should reflect on if a massive development that means an industrialization of such an abstract market like the communications one can translate into real profits.
We say that because one of the most commons characteristics we find in the capitalist system is that success formula repeats once and again until the market is used up. That happens because it's so much cheaper repeating that one successful product than creativity.
Because of this, because of the preference of ensuring a low costs success with big audiences, we find a big crisis in the newborn digital media: it's just a serious content crisis.
So, the possibilities of technologic development in media get shattered because of the absence of specific contents for the new platforms (something we can see in the new Digital Terrestrial Television in Spain, for example).
And this get worse if we observe that the most important channels in main platforms -and in the same way in free TVs- have only "made in the USA" programs and series.
That makes necessary media professionals turn into main responsibles of pressing corporations to power the creation of specific and new contents able to develope national markets of audio-visual products and professional workmen.

P.S.: Excuse my English!!

3 Comments:

At martes, junio 20, 2006 1:28:00 p. m., Anonymous Sergio (Asturias) said...

Ya tienes ganas de tocarnos los huevillos...

 
At viernes, julio 21, 2006 11:41:00 a. m., Anonymous Anónimo said...

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At domingo, julio 23, 2006 7:51:00 a. m., Anonymous Anónimo said...

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